A Study On Adoption Of Digital Marketing Techniques With Special Reference To Coimbatore City

• Author(s):

  Nishanth B | N.Chandru

• Keywords:

  Digital, Marketing, Adoption, MSMEs

• Abstract:

  The Study Adopted The Theory Of Technological Innovation Which Assumes That An Organization Adopts Certain Innovations If It Perceives Greater Benefits Than Costs Of Doing So. The Study Uses A Descriptive Study Design Where A Mixed Methodology Approac

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Other Details

• Paper id:

  IJSARTV7I443515

• Published in:

  Volume: 7 Issue: 4 April 2021

• Publication Date:

  2021-04-27

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