A STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION IN RURAL MARKETING WITH SPECIAL REFERENCES IN FMCG INDUSTRY

• Author(s):

  Miss. R. Sarathy | Dr. S. Sasikumar | .

• Keywords:

  Integrated Marketing Communication, Public Relations

• Abstract:

  Integrated Marketing Communication Is A Marketing Concept That Ensures All Forms Of Communication And Messages Are Carefully Linked Together. At Its Most Basic Level, Integrated Marketing Communication Or IMC Means Integrating All The Promotional Tools, S

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Other Details

• Paper id:

  IJSARTV4I119479

• Published in:

  Volume: 4 Issue: 1 January 2018

• Publication Date:

  2018-01-05

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