A STUDY OF CUSTOMER BUYING BEHAVIOR TOWARD SELECTED FMCG PRODUCTS DURING COVID-19 PANDEMIC WITH REFERENCE TO COIMBATORE

• Author(s):

  Dr.W.Saranya | Sarveshvaran. C

• Keywords:

  Buying Behavior, FMCG Products, COVID-19 And CI

• Abstract:

  The Main Objective Of The Article Was To Explore The Buying Behavior Of Customer Or Consumer Consequence Of Novel Coronavirus (Covid-19) On The FMCG Products In Coimbatore. It Started With General Introduction To The Research, Objectives, Statement Of The

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Other Details

• Paper id:

  IJSARTV8I554826

• Published in:

  Volume: 8 Issue: 5 May 2022

• Publication Date:

  2022-05-30

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