A REVIEW ON PROMOTIONAL TECHNIQUES IN PHARMACEUTICAL INDUSTRIES

• Author(s):

  V.V.Monisha | R.Thigazhini | V.Vikram | G.Lokesh

• Keywords:

  Promotion, Pharmaceutical Industry, Marketing, Traditional Methods, Promotion In 21st Century.

• Abstract:

  The Promotional Techniques Always Help To Increase Sales Especially In Pharmaceutical Industry Hence, It Is Important To Explore The Various Techniques And Tools Followed In Pharmaceutical Promotion. The Paper Is Written In The Spirit Of A Review Article.

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Other Details

• Paper id:

  IJSARTV8I251130

• Published in:

  Volume: 8 Issue: 2 February 2022

• Publication Date:

  2022-02-18

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