A COMPARATIVE STUDY ON BRAND PREFERENCES FOR CONSUMER ELECTRONIC GOODS IN COIMBATORE CITY

• Author(s):

  Dr. S.S. Muruganandam | Dharmaraj. C

• Keywords:

  Brand Preferences, Consumer Electronics Coimbatore City, Comparative Study & Consumer Behavior

• Abstract:

  This Study Examines Brand Preferences For Consumer Electronics In Coimbatore, Revealing Samsung As The Top Choice, And Audio Systems As Favored Products. Consumer Demographics, Education, And Gender Impact Preferences And E-commerce Usage. Recommendations

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Other Details

• Paper id:

  IJSARTV9I972305

• Published in:

  Volume: 9 Issue: 9 September 2023

• Publication Date:

  2023-09-06

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