CHALLENGES FACED BY MSME AUTOMOBILE ANCILLARY START-UPS IN KRISHNAGIRI DISTRICT

Micro, Small and Medium Enterprises (MSMEs) are contributing a vital role in economic development and second largest workforce in our country after the agricultural sector. Nowadays, small and medium industries are occupying a major portion Indian Economic Growth due to its significant contribution in terms of output, exports and employments. MSMEs are predominantly important socioeconomic development of our country and creates a employment opportunities with lower capital cost when compare to large industries. Small scale businesses are often facing a lot of problems due to their contribution and size. This study focuses on the problems faced by micro, small and medium entrepreneurs in Krishnagiri District. In this study, 125 MSME Entrepreneurs are taken for study from Hosur Taluk (majority) through convenient sampling method and primary data was collected with the help of Questionnaire. This study uses Structural Equation modelling for identifying the challenges encountered by MSME Entrepreneurs.