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title

A STUDY ON CUSTOMER SATISFACTION TOWARDS NOKIA ANDROID MOBILE WITH SPECIAL REFERENCE TO COIMBATORE CITY

Author(s):

Mr.P.Kanagaraj

Keywords:

Customer satisfaction, Marketing strategy, Convenient sampling, Simple percentage analysis, Rank analysis.

Abstract

This is study said that in this modern business economy it is very important to analyses the marketing strategy used in the Nokia android mobile phones. The study result shows the majority of the consumers are satisfied with Nokia android mobile phones but also there is a drawback such as hike in price and such other factor like design of the product. If necessary steps to re-solve problems of retaining customers of Nokia android mobile phone will be high. It will develop the strategy of marketing, if the company can understand the preference and overall perception of the consumer. Hence, it will develop the marketing strategy and market share of Nokia android mobile phone Company. For the purpose of the study, a convenient sampling survey was conducted among 120 respondents in Coimbatore city with the help of e-questionnaire. The tools used for this study are simple percentage analysis, Rank analysis.

Other Details

Paper ID: IJSARTV
Published in: Volume : 6, Issue : 12
Publication Date: 12/4/2020

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