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title

E-COMMERCE AND VALUE CHAIN MODEL

Author(s):

Tinku Joy

Keywords:

role of intermediaries, value pricing, logistics/purchasing, fulfillment, and value nets among others

Abstract

The value chain model, as originally demonstrated by Porter (1985), identifies nine strategically relevant activities that create value and reduce cost in a specific business. These nine value-creating activities consist of five primary activities and four support activities. Successful implementation of e-commerce in an organization should be based on a thorough understanding of the areas in the value chain where e-commerce can add value most. More importantly, to succeed in gaining competitive advantage, e-commerce is to be based on the overall corporate strategy

Other Details

Paper ID: IJSARTV
Published in: Volume : 6, Issue : 3
Publication Date: 3/3/2020

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