IMPACT OF ONLINE ADVERTISING AND PROMOTION ON SALES

The new era of Internet and online media has somehow indistinct the impact of promotion and advertising as the intention is to reach out to audience and to increase sales. Advertising is basically used to increase sales and reputation of the institution.The relationship between advertising and audience is developing through an online media. The entire content of advertising is combined of photos, text, video and audio which attract the customers and brings impact on sales. This paper shows how sales can be affected by promotion and how online advertising is effective for sales.