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Volume 4 Issue 12

December 2018

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title

IMPACT OF SUPPLY CHAIN FAILURE ON CUSTOMER SATISFACTION

Author(s):

Savita Jangid

Keywords:

Scrutiny, Charter, Extrapolation, Diagnosis, Surroundings and Technical aspect.

Abstract

The study aims to identify the supply chain management failure and its impact on customer service and satisfaction, as well as indicating the role of supply chain management in improving revenue and to analyze the management working criteria in supply chain management field. The main objective of this study is to reach the causes of supply chain failure and its effect on their suppliers, businesses, dealers and customers. Most of the studies in this field concentrated on the general charter of the supply chain and on identifying its essentials and technical aspects, while the current paper describes the phase related to the management failure of supply chain and its effect on sales management and customer satisfaction. This study is based on extrapolation and scrutiny of the current situation of supply chain management failure, the analysis and assessment of its responsiveness to the requirements of the surrounding environment, and raising the productivity of its management and its achievement of different purposes, primarily in improving sales management and customer satisfaction.

Other Details

Paper ID: IJSARTV
Published in: Volume : 4, Issue : 12
Publication Date: 12/6/2018

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