Call For Paper

Volume 7 Issue 4

April 2021

Submit Paper Here
Download Paper Format
Copyright Form
NEWS & UPDATES
News for Authors:

We have started accepting articles by online means directly through website. Its our humble request to all the researchers to go and check the new method of article submission on below link: Submit Manuscript

Follow us on Social Media:

Dear Researchers, to get in touch with the recent developments in the technology and research and to gain free knowledge like , share and follow us on various social media. Facebook

title

MYSTERY SHOPPING AS A METHOD OF CUSTOMER SURVEY IN INDIA

Author(s):

Dr.G.Balamurugan

Keywords:

Abstract

This paper specifies proposition of mystery shopping as a complimentary method along with customer surveys. It focuses on the antecedent of mystery shopping- observational methods. This paper addresses the gap in the existing research on mystery shopping. It covers customer surveys and observational methods of research. It also covers the existing academic research on mystery shopping and the application of mystery shopping by corporates. Subsequently, drawing on the existing literature, it discusses the validation of mystery shopping.

Other Details

Paper ID: IJSARTV
Published in: Volume : 4, Issue : 10
Publication Date: 10/3/2018

Article Preview




Download Article