FRANCHISE ARCHITECTURE FOR MANUFACTURES AND SELLERS

This paper analyses Business-to-Business electronic commerce. E-commerce is evolving because of the changing nature of buyers and because of the pervasive impact of the global online ecosystem. The three types of electronic marketplaces are introduced. First, the Supplier-Oriented Marketplace, where few sellers deal with many buyers. The Buyer-Oriented Marketplace, in which few buyers communicate the relationship with many sellers. Third, the Intermediary-Oriented Marketplace, where an independent party relationship between sellers and buyers. “Franchise Architecture for manufactures and sellers” can help unlock traditional B2B relationships and build one-to-one communications with its customers. That direct connection translates into customers who make more purchases, who can better match their needs to the company’s product line, and who will return the following year to buy more licenses, more services or upgrades.