PREFERENCE AND SATISFACTION OF KITCHEN APPLIANCES COMPANIES IN KRISHNAGIRI DISTRICT

One of the biggest working parts of any household in home appliances for the kitchen and without a solid line up, could be difficult to manage home cooking ,when choosing any set of appliances, its important to look at several key features, prices and warranty information, making an educated decision about their things can help same time and money. The study deals with the present marketing strategies adopted by leading manufactures to market kitchen appliances in krishnagiri district. The objectives are to study the purchase decision behavior relating to kitchen appliances and to analyze the customer response to marketing strategy of kitchen appliances.