A STUDY ON CUSTOMER SATISFACTION WITH REGARD TO ALTERNATIVE DELIVERY CHANNELS OF BANKS WITH REFERENCE TO CHENNAI REGION

Alternate delivery channels are the on growing sector in the banking industry. These services have not only enhanced the satisfaction level of customers, but reduced the processing time and transaction time in banking. The efficiency of banks in terms of reduction of time in its activities and dealing the customers at the branches has also improved. The studies mainly focus upon alternate delivery channels impact on efficiency and profitability primarily due to the various alternate banking techniques. From the customer’s view the study primarily focus upon; the reason customers choose e-banking products and increase in their level of satisfaction due to phone banking, digital banking, mobile banking, internet banking, website services, ATMs, etc.