A STUDY ON ALTERNATE INVESTMENTS LIKE SNEAKERS AND STREETWEAR

This paper focuses on the potential of sneakers and streetwear as investments. Like the stock exchange there is also a very active sneaker resale market which exists online and in the form of traditional brick and mortar store. There is a huge potential in investing in sneakers as the current size of the sneaker resale market is $1.2 billion. This paper aims to study the various factors that influence the resale price of sneakers and to also determine what factors make a sneaker a good investment option. The data for the study has been collected from 2016 to 2018 from StockX which is an online stock market for sneakers. The data collected has been analysed using correlation and regression analysis. The independent variables taken for the study are resale price, popularity and performance and the dependent variables taken for the study are sales, volatility and resale profitability. A positive and strong correlation exists between resale price and the dependent variables. Popularity also has a positive impact on sales but not on profitability. Performance of the athlete has no influence on the dependent variables.