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Volume 4 Issue 4

April 2018

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title

A STUDY ON CONSUMER PREFERENCE TOWARDS BSNL BROADBAND CONNECTIVITY IN AHMEDABAD

Author(s):

Dr. Manojkumar B. Vanara

Keywords:

Customer perception, BSNL, Satisfaction, Broadband.

Abstract

Customer perception is defined as the way customers normally view or feed certain services and products. It is also related to customer satisfaction which is expected to serve the customer. Internet broadband service providers have the highest importance for both developed and emerging economies in India. With stiff competition among providers, customer satisfaction is a necessity for survival in the market. Many internet broadband service providers are offering various services in the market. Customer perception is a personal experience of satisfaction or dissatisfaction with the evaluation of the service provided to an organization in relation to expectations. Although it has always been smart to keep the consumer happy, the consumer choice has become popular with the total quality movement in the 1980s. Consumer preference is a word, which shows how to meet the needs of a company to meet the products or services or to exceed customer expectation. This study is mainly focused on understanding the consumer preference level of BSNL broadband in Ahmedabad. The results of this survey can be used by BSNL to understand the level of customer preference for broadband connection and can offer better services to their customers to increase their market share and brand image. This letter also attempts to understand the brand awareness, competitive power of the company and the problems faced by the customer, which helps the company to take appropriate measures to solve the problems. The primary data was collected through the questionnaire survey method and was analyzed with the help of various statistical tools to make meaningful conclusions.

Other Details

Paper ID: IJSARTV
Published in: Volume : 4, Issue : 1
Publication Date: 1/2/2018

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