PRAGMATIC APPROACH tO BIG DATA ANALYTICS

This paper presents the concept, characteristics, the need of big data analytics in every organization to support organizational decision making and problem solving, improve operational efficiency, drive new revenue and gain competitive advantage over business rivals during regular period and specially to be ahead in this era of fierce competitive world so that the organization can survive during turbulent times. There are different types of analytics application to consider descriptive statistics which focuses on describing something that has already happened, Predictive analytics which is used to make predictions about unknown future events and prescriptive analytics which subsumes the results of predictive analytics to suggest actions that will best take advantage of predicted scenarios. These are used at different places and time depending upon the application.