AI ENABLED APP FOR ARTISANS TO FACILITATE MARKET LINKAGE

This project aims to develop an innovative mobile application empowered by artificial intelligence (AI) to enhance market linkage for artisans. Artisans play a crucial role in preserving cultural heritage and creating unique handcrafted products, yet they often face challenges in reaching wider markets. The proposed AI-enabled app seeks to bridge this gap by leveraging cutting-edge technologies to connect artisans with potential customers and create a more efficient and inclusive marketplace. Moreover, the application will include a feedback system to ensure the quality of products and services. By employing natural language processing (NLP) and sentiment analysis algorithms, the application identifies key sentiments, preferences, and trends expressed in user comments related to artisan products. This valuable information is then utilized to optimize product listings, improve marketing strategies, and tailor offerings to meet customer expectations. To facilitate market linkage, the app will integrate features such as secure payment gateways, order tracking, and a user-friendly interface. Through this platform, artisans can showcase their skills and products to a global audience, leading to increased visibility and economic opportunities. The app will also enable direct communication between artisans and buyers, fostering a sense of community and transparency in transactions.